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Nutrition 21’s Velositol Fuels GNC’s AMP Wheybolic Protein Line

The reformulated performance protein line features Nutrition 21’s muscle protein synthesis enhancing ingredient.

By: Lisa Olivo

, Rodman Media

Nutrition 21, LLC’s clinically substantiated ingredient, Velositol, is now being featured in GNC’s AMP Wheybolic reformulated performance protein line. Composed of four products, GNC’s AMP Wheybolic line highlights its ability to increase muscle strength and size within just eight weeks.
 
Velositol, developed by Nutrition 21, is a patented ingredient, that when added to whey protein, plant protein, or BCAA formulations, is designed to accelerate and boost muscle protein synthesis (MPS).
 
“Our clinical research has shown that after combining only one dose with whey protein and exercise, Velositol can significantly enhance muscle protein synthesis, which is a key factor for improved muscle growth and faster muscle recovery,” said Nutrition 21 Chief Science Officer, James Komorowski. Velositol also works to enhance insulinogenic function, which increases amino acid uptake, providing fuel for working muscles.
 
In a randomized, double-blind, active-controlled clinical crossover study, Velositol was shown to increase MPS in subjects by 48% from baseline when combined with six grams of whey protein and exercise, as compared to a 24% increase seen with whey protein and exercise, alone. This observed increase in MPS is what enhances protein’s ability to boost muscle-building activity after exercise, and can lead to an increase in muscle size and strength.

“Consumers looking to get more out of their post-workout regimen and supplements, should look for the Velositol logo on quality protein products, such as GNC’s AMP Wheybolic line,” said Jim Kahn, vice president of sales at Nutrition 21.
 
The company said Velositol is a uniquely efficacious ingredient that delivers clinically substantiated results. Consumer benefits shown to be directly linked to Velositol when combined with protein, include:

  • Significantly boosts MPS beyond protein alone (as measured by FSR);
  • Promotes leaner body composition;
  • Doubles the power of protein on MPS vs. protein alone in a single dose (in a double-blind, crossover clinical study participants were given a single dose of Velositol with 6 grams of protein or 6 grams of protein alone);
  • Unlocks the potential of protein to enhance muscle-building activity after exercise.

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